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Factors beyond food attract Millennial diners

Cookwork Perspective: Millenials are between 18 and 34.  They've grown up eating in restaurants so they've continued this behavior as they've aged.  Eco footprint and food sourcing are among the criteria they use in choosing where to eat.

Factors beyond food attract Millennial diners

Restaurants have a huge opportunity to market to Millennials, generally encompassing all consumers aged 18 to 34 years old, but they must be prepared to appeal to younger diners with more than just food, according to new research from industry consultant Technomic.

The Chicago-based firm found that while Millennials are frequent restaurant guests, their loyalty to foodservice brands stems from not only their love of the food, but also from their perceptions of a restaurant’s social responsibility and community involvement.

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