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Study: Online Marketing Helps Restaurants Personalize Offers

Cookwork Perspective: How and where you talk to your customers can be as important as what you say.  See how a variety of marketing methods can lead to better results for your efforts.

Study: Online marketing helps restaurants personalize offers

Restaurants use online and email marketing to provide consumers the personalized offers they prefer, according to new research by the National Restaurant Association released earlier this week. The research found that electronic marketing channels complement traditional and offline channels as part of a successful marketing mix.

Funded by an unrestricted research grant by LivingSocial, the study analyzed current marketing practices employed by restaurant operators and consumer perceptions of a range of marketing tools.

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