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How Restaurants Can Succeed With Pinterest

Cookwork Perspective: Pinterest is the latest social media platform that's getting a lot of buzz.  Unlike Twitter that relies on words, Pinterest relies on photographs.  See what it can do for you.

How restaurants can succeed with Pinterest

In the fast-changing social-media world, new platform darlings appear at a regular clip. The latest, Pinterest.com, seems to be pinning competitive hopes to the wall and drawing interest from restaurant marketers.

Earlier in February, Pinterest passed 10.4 million registered users, growing 145 percent since Jan. 1. Unlike Twitter, which is based on 140-character verbal spurts with photos occasionally attached, Pinterest is all about the pictures, which gives restaurant users wide latitude in communicating menus and philosophies.

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