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Tom Colicchio's "What NOT to do list"

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As a chef & manager in today's market, we can all use a little advice from some of our more successful peers. What else can you add to this list, share them below!

created on: 09/23/10How to Succeed as a Top Chef

Tom Colicchio talks about what to avoid if you want to succeed as a restaurant owner.

Restaurant owner Tom Colicchio has won almost every major culinary prize out there—including the James Beard award for best chef in 2010. In other words, the man knows a little something about running a successful enterprise or two. But he’s also seen how restaurant owners can make painful mistakes before they even get their establishment up and running. Colicchio spoke to NEWSWEEK’s Jessica Ramirez about what new restaurateurs must avoid if the want to do well in this business. His advice:


Try to figure out what you want to be and stick to that. You can’t be everything to everybody. You have to figure out your price point and figure out how to deliver quality and value at that price point. Then every decision you make is in support of that concept and that price point. Read all of his points...



Photo Source: Riccardo S. Savi / Getty Images, Tom Colicchio

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