How Restaurants Can Succeed With Pinterest

Cookwork Perspective: Pinterest is the latest social media platform that's getting a lot of buzz. Unlike Twitter that relies on words, Pinterest relies on photographs. See what it can do for you.

How restaurants can succeed with Pinterest

In the fast-changing social-media world, new platform darlings appear at a regular clip. The latest, Pinterest.com, seems to be pinning competitive hopes to the wall and drawing interest from restaurant marketers.

Earlier in February, Pinterest passed 10.4...

More

How 5 Minutes A Day Can Change The Way You Train Your Workers

Cookwork Perspective: Do you have a formal training plan in place for your employees? See how to do this in an effective and painless way.

How 5 minutes a day can change the way you train your workers

Foodservice professionals from across the country gathered in Washington, D.C., this week for the Food Safety Summit, a three-day event packed with exhibitors, information sessions and workshops focused on minimizing risk and increasing traceability and smart food...

More

9 Ways To Be Brilliant At The Basics

Cookwork Perspective: 9 basic areas for you to be focusing on to have a successful business. How many of these are you doing?

Fundamentals: 9 ways to be brilliant at the new basics

You can’t build a pyramid from the top down. A house without a strong foundation will not stand. And a business without fundamentals firmly entrenched and dutifully executed can wither and shrink as small as the period that ends this sentence. There...

More

Maximize Your Annual Conference Experience

Cookwork Perspective: With the National Restaurant Show in May, There's no better time to start planning your strategy for how to get the most out of your trip.

Maximize Your Annual Conference Experience

For the last 10 years I have attended the same industry conference with the intentions of learning how to destroy the competition and grow my business with all the new knowledge I will be collecting as I sit through keynote speakers, breakout...

More

Sharks Fin No More

Cookwork Perspective: The luxury hotel, Shangri-La, vows to stop serving sharks fin in all of its 72 hotels. Will you join them at this campaign?

Ban on Shark Fin Soup Advances Through Asia

HONG KONG—A swell of opposition against shark fin soup—a traditional but increasingly controversial Chinese dish—gained backing from the luxury Shangri-La hotel chain just days before Lunar New Year, underscoring efforts world-wide to stop the hunting and trading of the endangered fish.

Shangri-La...

More

QSR Trends in 2012

Cookwork Perspective: There are various articles discussing the upcoming trends on restaurants, but only few are discussing what's in store for QSRs. Read our featured article to know QSR's future in 2012!

Four top trends for QSR in 2012

The restaurant industry has entered another year filled with both opportunities and challenges, from a growing consumer demand for dining out to increased commodity costs threatening bottom lines.

The quick-service sector specifically is expected to benefit...

More

Branding Your Restaurant in an App

Cookwork Perspective: Mobile apps are now another way of marketing your restaurant. The more features there is in the app, the more that your patrons will keep coming back. But don't let your app be "just another app", look what these restaurants did:

Adding brand personality to a mobile app is important

Bojangles' newly launched iPhone application includes a feature that allows the user to play digital cornhole alone or with a group of friends.

More

Marketing Your Restaurant: The 2012 Way

Cookwork Perspective: Trend watchers are seeing 2012 as the year for social media marketing. Are you ready to market your restaurant... the 2012 way? Read this article and find out how.

Commentary: 10 restaurant marketing tips for 2012

Social media showing promise. Interactive relationship management for 2012 and beyond. Marketing professionals were beginning to utilize the new social media applications in 2011 and this trend will continue to increase in 2012. The usage of Twitter,...

More

Trending: 2012

Cookwork Perspective: In the advent of Christmas, it is already a given that chefs and restaurant owners are busy prepping up their holiday menu. On one hand, other culinary professionals are already starting to forecast on what's going to be the trend next year. Here's Cookwork's teaser on the upcoming trends:

Chefs predict top menu trends for 2012

Locally sourced meat, seafood and produce again top the list of hot menu trends as predicted by...

More

Black Friday Success

Cookwork Perspective: Thanksgiving marks the start of the holiday season. This year, restaurateurs are looking at a good sales figure, with just the holiday season starting. How busy were you during the Thanksgiving?

Restaurants have Black Friday success

The holiday shopping season got off to a merry start for restaurateurs as year-over-year foodservice sales during Thanksgiving Day and Black Friday grew at a higher rate than did total sales across all retail sectors, according to...

More